Spanish giants Barcelona have agreed a "strategic long-term partnership in sports and entertainment" with Spotify which will see the Swedish music streaming service sponsor the renowned Camp Nou stadium.
"The platform’s company name will appear on the front of both Men’s and Women’s team shirt and training kits," Barcelona said Tuesday.
"For the first time, the global audio streaming platform becomes Title Partner of the Stadium, which will be rebranded as Spotify Camp Nou."
The deal will run to 2026 and according to Mundo Deportivo could bring heavily indebted Barcelona up to 70 million euros (77.7 million dollars) a season.
It must still be approved by an extraordinary members assembly which will take place electronically on April 3.